A:  I mean Marshall was out of fashion in the late 
’70s. I never thought that fashion had anything to 
do with the value of his work. I thought it had a lot 
to do with the way he had been promoted. And up 
to a point perhaps in the way he saw himself after 
a while, because if you are given so much attention 
by the media, it has to get to you at some point. 
But I didn’t think that you could measure the 
relevance or the pertinence of McLuhan’s work to 
the amount of information that was about 
McLuhan on the media, or the amount of talk 
about him. I didn’t think so. I always felt that what 
McLuhan was working on was fundamental, was 
essential. It could be transitory to the extent that